Organizational Design | List and discuss the five common forms of departmentalization

List and discuss the five common forms of departmentalization.

Answer

a.     Functional departmentalization—jobs are grouped by the functions (i.e., marketing, finance, human resources) performed. This approach can be used in all types of organizations, although the functions change to reflect the organization’s objectives and work activities.

b.     Product departmentalization—jobs are grouped by product line. In this approach, each major product area is placed under the authority of a manager who’s a specialist in, and is responsible for, everything having to do with that product line.

c.      Geographical departmentalization—jobs are grouped on the basis of a territory or geography such as southern, midwestern, or northwestern regions for an organization operating only in the United States; or for a global company, maybe U.S., European, Canadian, and Asian-Pacific regions.

d.     Process departmentalization—this method groups jobs on the basis of product or customer flow. In this approach, work activities follow a natural processing flow of product or even customers.

e.     Customer departmentalization—jobs are grouped on the basis of common customers who have common needs or problems that can best be met by having specialists for each.

Source: Management, 11e (Robbins/Coulter)

Organizational Design | List and explain the six key elements in designing an organization’s structure

List and explain the six key elements in designing an organization’s structure.

Answer

a.     Work specialization—this concept describes the degree to which tasks in an organization are divided into separate jobs. The essence of work specialization is that an entire job is not done by one individual, but instead is broken down into steps, with each step completed by a different person.

b.     Departmentalization—the basis by which jobs are grouped together is called departmentalization. The five common forms of departmentalization include functional, product, geographical, process, and customer departmentalization.

c.      Chain of command—this is the continuous line of authority that extends from upper organizational levels to the lowest levels and clarifies who reports to whom. It helps employees answer questions such as “Who do I go to if I have a problem?” or “To whom am I responsible?”

d.     Span of control—this concept is important because, to a large degree, it determines the number of levels and managers an organization has. All things being equal, the wider or larger the span of control, the more efficient the organization.

e.     Centralization and decentralization—centralization describes the degree to which decision making is concentrated at a single point in the organization. If top managers make the organization’s key decisions with little or no input from below, then the organization is centralized. In contrast, the more that lower-level employees provide input or actually make decisions, the more decentralization there is.

f.      Formalization—this refers to the degree to which jobs within the organization are standardized and the extent to which employee behavior is guided by rules and procedures. If a job is highly formalized, then the person doing that job has a minimum amount of discretion over what is to be done, when it’s to be done, and how he or she could do it.

Source: Management, 11e (Robbins/Coulter)

Strategic Management | List and discuss the three competitive strategies, according to Michael Porter. Include specific examples of companies that pursue each of the three competitive strategies

List and discuss the three competitive strategies, according to Michael Porter. Include specific examples of companies that pursue each of the three competitive strategies.

Answer

a.     Cost leadership strategy—when an organization sets out to be the lowest-cost producer in its industry, it’s following a cost leadership strategy. A low-cost leader aggressively searches out efficiencies in production, marketing, and other areas of operation. Overhead is kept to a minimum, and the firm does everything it can to cut costs. For example, at Wal-Mart’s headquarters in Bentonville, Arkansas, office furnishings are sparse and drab, but functional. Although low-cost leaders don’t place a lot of emphasis on “frills,” the product or service being sold must be perceived as comparable in quality to that offered by rivals or at least be acceptable to buyers. Examples of companies that have used the low-cost leader strategy include Wal-Mart, Hyundai, and Southwest Airlines.

b.     Differentiation strategy—the company that seeks to offer unique products, which are widely valued by customers is following a differentiation strategy. Sources of differentiation might be exceptionally high quality, extraordinary service, innovative design, technological capability, or an unusually positive brand image. The key to this competitive strategy is that whatever product or service attribute is chosen for differentiation must set the firm apart from its competitors and be significant enough to justify a price premium that exceeds the cost of differentiation. Practically any successful product or service can be identified as an example of the differentiation strategy: Nordstrom (customer service), Sony (reputation for quality and innovative design), Coach handbags (design and brand image), and Kimberly-Clark’s Huggies Pull-Ups (product design)

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c.      Focus strategy—the aim of the focus strategy is at a cost advantage or a differentiation advantage in a narrow segment. That is, managers select a market segment or group of segments in an industry and don’t attempt to serve the broad market. The goal of a focus strategy is to exploit a narrow segment of a market. These segments can be based on product variety, type of end buyer, distribution channel, or geographical location of buyers. Research suggests that the focus strategy may be the most effective choice for small businesses because they typically do not have the economies of scale or internal resources to successfully pursue one of the other two strategies.

Source: Management, 11e (Robbins/Coulter)

Strategic Management | Discuss the concept of competitive advantage. Include specific examples of companies and their respective competitive advantages to support your answer

Discuss the concept of competitive advantage. Include specific examples of companies and their respective competitive advantages to support your answer.

Answer

Competitive advantage is what sets an organization apart, that is, its distinctive edge. That distinctive edge comes from the organization’s core competencies, which might be in the form of organizational capabilities—the organization does something that others cannot do or does it better than others can do it. For example, Dell has developed a competitive advantage based upon its ability to create a direct-selling channel that’s highly responsive to customers. Southwest Airlines has a competitive advantage because it is skilled in giving passengers what they want—quick, convenient, and fun service. Or those core competencies that lead to competitive advantage also can come from organizational assets or resources—the organization has something that its competitors do not have. For instance, Wal-Mart’s state-of-the-art information systems allows it to monitor and control inventories and supplier relations more efficiently than its competitors, which Wal-Mart has turned into a price advantage.

Source: Management, 11e (Robbins/Coulter) 

Planning | List and discuss five characteristics of well-designed goals

List and discuss five characteristics of well-designed goals.

Answer

(1) A well-designed goal should be written in terms of outcomes rather than actions. The desired end result is the most important element of any goal and, therefore, the goal should be written to reflect this. (2) Next, a goal should be measurable and quantifiable. It’s much easier to determine if a goal has been met if it’s measurable. In line with specifying a quantifiable measure of accomplishment, (3) a well-designed goal should also be clear as to a time frame. Although open-ended goals may seem preferable because of their supposed flexibility, in fact, goals without a time frame make an organization less flexible because a manager is never sure when the goal has been met or when he or she should call it quits because the goal will never be met regardless of how long he or she works at it. (4) Next, a well-designed goal should be challenging but attainable. Goals that are too easy to accomplish are not motivating and neither are goals that are not attainable even with exceptional effort. (5) Well-designed goals should be written down. Although actually writing down goals may seem too time consuming, the process of writing the goals forces people to think them through. In addition, the written goals become visible and tangible evidence of the importance of working toward something. (6) Finally, well-designed goals are communicated to all organizational members who need to know the goals. Making people aware of the goals ensures that they’re “on the same page” and working in ways to ensure the accomplishment of the organizational goals.

Source: Management, 11e (Robbins/Coulter)

Planning | Define management by objectives (MBO) and list four elements of this type of goal setting. What are some problems associated with this approach?

Define management by objectives (MBO) and list four elements of this type of goal setting. What are some problems associated with this approach?

Answer

Management by objectives (MBO) is a management system in which specific performance goals are jointly determined by employees and their managers, progress toward accomplishing these goals is periodically reviewed, and rewards are allocated on the basis of this progress. Rather than using goals only as controls, MBO uses them to motivate employees as well. Management by objectives consists of four elements: goal specificity, participative decision making, an explicit time period, and performance feedback. Its appeal lies in its focus on employees working to accomplish goals they have had a hand in determining. One problem is that MBO may not be as effective in times of dynamic environmental change. Under an MBO program, employees need some stability to work toward accomplishing the set goals. If new goals must be set every few weeks, there’s no time for employees to work on accomplishing the goals and measuring that accomplishment. Another problem of MBO programs is that an overemphasis by an employee on accomplishing his or her goals without regard to others in the work unit can be counterproductive. A manager must work closely with all members of the work unit to assure that employees aren’t working at cross-purposes. Finally, if MBO is viewed simply as an annual exercise in filling out paperwork, employees won’t be motivated to accomplish the goals.

Source: Management, 11e (Robbins/Coulter) 

Planning | List and discuss the four reasons for planning

List and discuss the four reasons for planning.

Answer

a.     Planning establishes coordinated effort. It gives direction to managers and nonmanagers alike. When employees know where the organization or work unit is going and what they must contribute to reach goals, they can coordinate their activities, cooperate with each other, and do what it takes to accomplish those goals. Without planning, departments and individuals might be working at cross-purposes, preventing the organization from moving efficiently toward its goals.

b.     Planning reduces uncertainty by forcing managers to look ahead, anticipate change, consider the impact of change, and develop appropriate responses. It also clarifies the consequences of actions managers might take in response to change. Even though planning can’t eliminate change, managers plan in order to anticipate changes and develop the most effective response to them.

c.      Planning reduces overlapping and wasteful activities. When work activities are coordinated around established plans, wasted time and resources and redundancy can be minimized. Furthermore, when means and ends are made clear through planning, inefficiencies become obvious and can be corrected or eliminated.

d.     Planning establishes goals or standards that are used in controlling. If managers are unsure of what they are trying to accomplish, they will be unable to determine whether or not the goal has actually been achieved. In planning, goals and plans are developed. Then, through controlling, actual performance is compared against the goals, significant deviations are identified, and necessary corrective action is taken. Without planning, there would be no way to control.

Source: Management, 11e (Robbins/Coulter)