Define parochialism. Next, discuss why
parochialism is a problem for U.S. managers and discuss reasons why it is
important to overcome parochialism in today's business environment.
Answer: Parochialism is the process of viewing the
world solely through one's own eyes and perspectives. People with a parochial
attitude do not recognize that others have different ways of living and
working. Parochialism is a significant obstacle for managers working in a
global business world. If managers fall into the trap of ignoring others'
values and customs and rigidly applying an attitude of "ours is better
than theirs" to foreign cultures, they'll find it difficult to compete
with other organizations around the world that are seeking to understand
foreign customs and market differences.
Management,
10e (Robbins/Coulter)
