Behavior | What is cognitive dissonance?

What is cognitive dissonance?





















Answer: Cognitive dissonance is any incompatibility between two or more attitudes, or between behavior and attitudes. Through this theory, Leon Festinger sought to explain the link between attitudes and behavior. Festinger argued that any form of inconsistency is uncomfortable and that individuals will attempt to reduce dissonance.


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Organizational Behavior / Robbins & Judge - 14th edition