Answer: Parochialism is typically defined as viewing the world solely through one's own eyes and perspectives. People with a parochial attitude do not recognize that others have different ways of living and working. Parochialism is a significant obstacle for managers working in a global business world. If managers fall into the trap of ignoring others' values and customs and rigidly keep on applying an attitude of "ours is better than theirs" to foreign cultures, they'll find it difficult to compete with other organizations around the world. Therefore, it is important to overcome parochialism in order to succeed in today's global environment.