Why is knowledge management such a critical component of today’s organizations? Why is Google a good example of a dynamic knowledge management company?
Our technology-driven world is both rich with information and demanding in the pace and uncertainty of change. And although this is a setting in which knowledge workers excel, Peter Drucker has warned that “knowledge constantly makes itself obsolete.” His message is worth hearing. It suggests that neither people nor organizations can afford to rest on past laurels; future success will be earned only by those who continually build and use knowledge to the fullest extent possible.
The term knowledge management describes the processes through which organizations use information technology to develop, organize, and share knowledge to achieve performance success. You can spot the significance of knowledge management with the presence of an executive job title—chief knowledge officer. The “CKO” is responsible for energizing learning processes and making sure that an organization’s portfolio of intellectual assets is well managed and continually enhanced. These assets include such things as patents, intellectual property rights, trade secrets, and special processes and methods, as well as the accumulated knowledge and understanding of the entire workforce.
Google can be considered a knowledge management company. It not only runs a business model based on information searches; it operates as an organization with an information-rich culture driven by creativity and knowledge. Google morphs and grows and excels, in part, because the firm is organized and operates in ways that continually tap the developing knowledge of its members. Its information technologies and management philosophies help and encourage employees located around the world to share information and collaborate to solve problems and explore opportunities. The net result is a firm that seems to keep competitors and the business community at large always guessing what its next steps might be.
Source: Management, 11th Edition - John R. Schermerhorn