Why is innovation important for
organizational survival and success in a turbulent environment?
Ans:
Innovation
is a primary source of competitive advantage in the modern business world.
Organizations that survive and prosper the best are learning organizations ––
ones that mobilize people, values, and systems to achieve continuous change and
performance improvements driven by the lessons of experience. Organizations and
their managers must continually adapt to new situations if they are to survive
and prosper over the long run.
Source: Management, 11th Edition -
John R. Schermerhorn
No comments:
Post a Comment