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Tuesday, November 27, 2012

Motivation | Describe McClelland's theory of needs

Describe McClelland's theory of needs.


















Answer:
McClelland's theory of needs states that workers are motivated by three needs: need for achievement, need for power, and need for affiliation. 

Individuals differ in the degree to which a particular need motivates them. Individuals with a high need for achievement have a drive to excel, to achieve in relation to a set of standards. 

Individuals with a high need for power need to make others behave in a way that they would not have otherwise behaved, while individuals with a high need for affiliation have the desire for friendly and close interpersonal relationships. 

The most successful managers will have an appropriate fit between their job and their dominant need.

Organizational Behavior / Robbins & Judge - 14th edition

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