Describe persuasive and credible communication. Illustrate how you can build credibility in communication through expertise and relationships.
Persuasive communication results in a recipient agreeing with or supporting the message being presented. Managers, for example, get things done through relationships with peers, teammates, coworkers, and bosses. Their success is often due more to convincing than to giving orders.
Credible communication is that which is based on trust, respect, and integrity in the eyes of others.
Managers must build credibility for persuasive communication through expertise and relationships.
To build credibility through expertise, you must be knowledgeable about the issue in question or have a successful track record in dealing with similar issues in the past. In a hiring situation where you are trying to persuade team members to select candidate A rather than B, for example, you must be able to defend your reasons. And it will always be better if your past recommendations turned out to be good ones.
To build credibility through relationships, you must have a good working relationship with the person to be persuaded. And it is always easier to get someone to do what you want if that person likes you. In a hiring situation where you want to persuade your boss to provide a special bonus package to attract top job candidates, for example, having a good relationship with your boss can add credibility to your request.
Source: Management, 11th Edition & 12th Edition- John R. Schermerhorn