Describe persuasive and credible
communication. Illustrate how you can build credibility in communication
through expertise and relationships.
ANSWER
Persuasive
communication results in a recipient agreeing with or supporting the message
being presented. Managers, for example, get things done through relationships
with peers, teammates, coworkers, and bosses. Their success is often due more
to convincing than to giving orders.
Credible
communication is that which is based on trust, respect, and integrity in the
eyes of others.
Managers
must build credibility for persuasive communication through expertise and
relationships.
To build
credibility through expertise, you must be knowledgeable about the issue in
question or have a successful track record in dealing with similar issues in
the past. In a hiring situation where you are trying to persuade team members
to select candidate A rather than B, for example, you must be able to defend
your reasons. And it will always be better if your past recommendations turned
out to be good ones.
To build
credibility through relationships, you must have a good working relationship
with the person to be persuaded. And it is always easier to get someone to do
what you want if that person likes you. In a hiring situation where you want to
persuade your boss to provide a special bonus package to attract top job
candidates, for example, having a good relationship with your boss can add
credibility to your request.
Source: Management, 11th Edition
& 12th Edition- John R. Schermerhorn
No comments:
Post a Comment