How does the Alderfer’s ERG theory
differ from Maslow’s hierarchy of needs theory?
ANSWER
Maslow’s
theory classifies human needs as lower-order needs and higher-order needs. It
states that a satisfied need is not a motivator of behavior. It states that
five needs exist in a hierarchy and that a need does not become activated until
the next-lower-level need is already satisfied. People are expected to advance
step by step up the hierarchy in their attempt to satisfy the lowest-level need
that is currently unfulfilled.
In
contrast, Alderfer’s ERG theory groups human needs into three categories. This
theory suggests that any or all needs can influence individual behavior at a
given time. ERG theory does not assume that certain needs must be satisfied
before other needs become activated. Alderfer also believes that satisfied
needs do not lose their motivational impact and that they can become
reactivated and influence behavior when a higher-level need cannot be
satisfied.
Source: Management, 11th Edition
& 12th Edition- John R. Schermerhorn
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